cool-lite 48

In keeping with our commitment to deliver innovative and high quality media solutions the cool-lite 48 is perhaps the most exciting element in our portfolio, and also the newest, and yet again an industry first...

The cool-lite 48 is a backlit mobile 48-sheet poster site consisting of 2 fully integrated backlit 48-sheet units positioned on the back of a customised vehicle. Each cool-lite 48 has been designed to replicate the most prestigious road side 48-sheet light box, but is fully mobile to allow the client to target locations that they had not been able to reach before without devaluing their brand.

We currently operate 40 cool-lite 48’s and are continuing to add new cool-lite 48’s to our fleet. This gives coolbillboards the largest fleet of backlit advans in Europe.

The flexibility of the cool-lite 48 due to its mobility allow it to be used in a variety of ways. Short-term tactical campaigns, where they travel pre-determined routes within specific target areas have proved incredibly popular with clients. cool-lite 48’s also provide invaluable promotional support for our experiential campaigns, guaranteeing target oriented high impact coverage, and in addition to delivering valuable logistical solutions.