experiential

An experiential campaign allows advertisers to add a new dimension to their campaign, immersing
their brand, product or service into a wide range of everyday environments providing them with
the opportunity to interact with clients on a level that standard format media cannot achieve.
Brand Ambassadors will interact with target audiences by distributing leaflets / samples or
conducting a data collection exercise. Whilst this is occurring convoys of our mobile media will be driving in close proximity, thus surrounding target audiences and generating significant
standout proximity coverage.

experiential campaigns have provided hugely successful results for a wide variety of clients
across every industry sector. Used to raise awareness of store openings or to distribute new
product samples a coolpromotion is a fantastic media solution that delivers high profile standout,
general awareness and coverage.

An experiential campaign can involve a cool-smart, a cool-lite scroller and/or a cool-lite 48 along with a brand ambassador targeting predetermined locations over a specific period of time.