cool-smarts

The cool-smart was our first mobile media format, introduced in to our portfolio in 2002.

The cool-smart is a highly effective mobile media format consisting of a fully wrapped Smart car.
The cool-smart proves to be very popular, hence our fleet of 50 Smart cars that enables campaigns involving 3 cool-smarts, or 50 cool-smarts…

cool-smarts campaigns have been used as an amplification tool by high street retailers, utility
service providers and political parties in both city centre and urban environments to great effect.
Rather than relying on target audiences to come to a specific site or switch to a certain channel
a cool-smarts campaign is a unique media solution that delivers a brand directly to a consumer audience.

cool-smarts campaigns involve wrapped Smart cars driving predetermined routes targeting key
locations over a seven day period. The flexibility of a cool-smarts campaign allows for numerous
locations to be targeted at high frequency within specific target markets providing saturation
coverage.