cool-lite 6

The cool-lite 6's were introduced to our portfolio in 2007.

Successful campaigns need to be eye catching if they are to grab the consumers attention in this
highly competitive market. coolbillboards ambient approach to media enables our clients to reach
those consumers in a stylish and exciting way.

Our use of Smart cars towing the mobile backlit 6 sheet billboard is highly targeted and
communicative to the consumer when they are at their most responsive. This ensures enhanced
message delivery where it counts at product launches, exhibitions, concerts, sporting events,
shopping centres..etc.

Coolbillboards uses the Mercedes Smart car as the drive train for its cool-lite 6's. Each car
tow a trailer consisting of 3 backlit 6 sheet panels configured in a wedge design for front,
side and rear viewing. The smart cars are in themselves eye catching which adds impact to the
backlit posters on the cool-lite 6's. The cool-lite 6's have maximum impact when travelling in
convoy. The presence of a cool-lite 6's convoy when they arrive on site is very strong and
ensures the brand message is noticed every time.